In 2010 the Authority carried out a general review of its advisory groups. This led to the Authority's decision to establish three new standing advisory groups - the Retail Advisory Group, the Transmission Advisory Group, and the Wholesale Advisory Group. Consequently, the Market Development Advisory Group was disestablished.

The members of the Market Development Advisory Group were:

  • James Moulder (Chair)
  • Grant Sullivan (Meridian)
  • John Woods (Contact)
  • Richard Spearman (Trustpower)
  • Lisa Dhanji (Transpower)
  • Jason Franklin (New Zealand Aluminium Services)
  • Stan Jerome (Fonterra)
  • Stephen Peterson (Simply Energy)
  • John Walsh (Independent)
  • John Carnegie (Business New Zealand)
  • Sue Chetwin (Consumer New Zealand)

Tim Street, Director Wholesale, was the Authority's representative on the group.